ODYSSEY HOUSE
#runforyourlife 2021
A multi-media fundraising campaign was produced and directed by With & About Projects to promote Odyssey House's Run For Your Life 2021 giving campaign and 5k event. When the Delta variant of COVID-19 necessitated the in-person race transition to a digital format, the online media played an especially essential role in promoting the many success stories of Odyssey House clients.
#recoverlikeamother
Moms battling drug and alcohol addiction often face a tough choice: taking care of themselves or taking care of their children. At Odyssey House, you don't have to make that choice because pregnant women and parents with children can stay together, helping to build stronger families.
With & About projects produced, directed, and co-managed a social media-based giving campaign for Mother's Day 2021 to raise funds for Odyssey House's Family Center of excellence. A 13 part series was published across Odyssey House's social channels to reach a new audience of prospective supporters and bolster their existing donor base's understanding of the organization's vital services to families surviving substance use disorders. The project raised funds for New Yorkers in need while fighting stigma.